Blog
The Do’s and Don’ts of Good Direct Mail Advertising- The Don’ts
As we talked about in the last post, direct mail advertising can be a powerful tool when done right. We went over what are things to do to ensure you have a successful direct mail campaign. Just as important is to know what not to do. Let’s go over the Don’ts of direct mail advertising. Don't fail to proofread or do quality control Typos seem to always be discovered when the first mailer is delivered, which is too late. So, take your time and proofread the content for formatting, grammar, and typos. Having more than one person look ... Read more
The Do’s and Don’ts of Good Direct Mail Advertising- The Do’s
Having grown up in an increasingly paperless world the idea of printing on paper to put in people’s mailboxes seems crazy to the younger generation running businesses. The important thing to know going into direct mail advertising is that if you are going to do it then do it right and that is where TigerPress comes in. Direct mail advertising can be a powerful tool when used correctly. So, let’s go over things to do. Follow the 40/40/20 rule. Making a well-thought-out and comprehensive plan is going to be your best move. Start with a tried-and-true ... Read more
Custom Printed Folding Cartons for the Food and Beverage Industry
TigerPress is the one-stop source with over 35 years of package printing experience. We offer beverage carriers, frozen food boxes, ice cream containers, and much more. We can make just about any type of folding carton for the food and beverage industry. The packaging for food and beverage is more than a pretty box on the shelf. The experience a customer has with your product is greatly influenced by the packaging. Questions to ask when creating the packaging for your food or beverage products. Is it easy to open? How do you want it to open/close? Was the ... Read more
Short Run Book Printing: Hardcover VS Paperback
Book Printing Elements The Pages: Keeping the binding process in mind we suggest a margin of at least ¾” on the binding edge as well as a ½” margin at the top, bottom, and outside edge. This will ensure your content will be centered after the binding process. If any pages have backgrounds or images that go to the page edge you want to make sure to include a 1/8” bleed, so you don’t lose any important content. Also, the first page of your PDF file will be the first right-hand page of the book. The Cover: There ... Read more
What is Spot UV and Why Use it?
There are many different specialty printing techniques to help make your products stand out, such as spot UV. What can spot UV be used on: Business cards Invitation Cards Brochures Flyers Postcards Card stocks Packaging Pocket folders Product Boxes Much More So, what is spot UV? Spot UV AKA spot gloss or spot varnish is not technically a printing technique but a method of coating on the printed product. It is a relatively simple process of applying. Ultra Violet (UV) to the paper or paperboard product. The UV light cures the varnish applied to the material, which produces ... Read more
How Custom Printed Boxes Help Your Advertising
Packaging is more than just something to hold your products. Custom packaging can also create a memorable presentation and unboxing experience for customers. Presenting your products in beautiful custom printed packaging is a sure-fire way to impress and secure their brand loyalty. Be sure to get the maximum benefits from using custom printed packaging for your products to ensure you are not missing out on potential sales. There are just a few things needed to get your custom packaging project started. Choose your material Choose your box style Choose your size Choose your coating Create a design that ... Read more