Carefully reviewing your proof is the most important task required of you the buyer. Many costly mistakes are found minutes after the project is delivered. Treat this proof as if it were the finished product. Once the proof has been approved this will be your finished product. Here are some general guidelines:
|View the proof first next to the most recent revision. Do a quick scan looking for inconsistencies such as text flow, graphics position, and margins.
|Next take the document and do a thorough read through. Try your best to pretend you are the intended audience. If at all possible, have at least two people read the document from start to finish.
|Lastly, run through the checklist below. Check each item that applies and talk to your salesperson if anything doesn’t look right.