Direct mail campaigns date back to the 1800s and it was not considered the fashionable marketing tool by any means. Fast forward and not too long ago many young executives were switching from all direct mail campaigns to online and social media marketing. It did not take long however to realize the results from direct mail marketing are superior to most of the online marketing options alone. Today direct mail marketing is used alongside online marketing and social media efforts and the popularity of direct mail is growing!
It is important to make direct mail part of your overall marketing campaign. We can help you create an approach where you can measure your efforts and optimize your results. Here are some helpful facts to consider when planning a marketing campaign:
• Direct mail that creates a simple decision path with limited copy is always best.
• Personalizing your offer and adding color can improve the response rate by over 130%.
• Direct mail response rate is 51% (compared to 0.6% email, 0.2% online display or 0.4% social media).