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How To Keep Your Packaging On Brand

What is package branding? Most products come packaged in a folding carton. They not only protect your products on the store shelves, during transit, and in storage, but they also give you a canvas for conveying your brand message. This is because folding cartons can be printed on using custom colors, textures, and finishes that best reflect the look and feel of your brand. Packaging branding is very important. Your product boxes are often the first and only thing that potential customers see before making a purchasing decision. That is why consistency across your brand is important because ... Read more

February 21, 2023|

Vector File vs Raster File

There are many things to take into consideration when working on a new print project. One of those things is the file type for your artwork. You will hear people from designers to printers saying they need vector files or that they can’t use the file you provided because it is raster. Do you not understand what they are asking for or saying? That is ok, the technical jargon can be a lot to understand and we are here to help. Vector: created using lines and coordinates Raster: created by many pixels making up the image There are ... Read more

January 24, 2023|Tags: , , , |
  • Example of packaging dieline

Dieline 101 for Packaging

When designing custom folding cartons the term “dieline” is something you will hear a lot. It may seem like a very technical term but it is fairly simple, yet crucial, to the production of your custom-printed boxes. So, what is a dieline? 3-dimensional folding cartons are formed out of 2-dimensional sheets. A dieline indicates how the flat sheet will be cut, perforated, folded, and glued in order to transform it into a 3D product. This dieline also provides the guide you will use to create the artwork to be printed on your folding cartons. This is what a ... Read more

December 21, 2022|Tags: , , |
  • Embossing example

Embossing and Debossing in the Printing World

Looking for a great way to add dimension and texture to your printing project? Embossing and debossing are the way to go. Embossing and debossing are both finishing processes that press designs or texts into a material creating a raised or indented silhouette on the artwork and adding dimension to any brand. Embossing can incorporate several die styles to achieve a unique effect. Round dies produce designs with rounded corners whereas flat dies to create straight edges. Beveled dies create a deep emboss effect and produce a more 3-dimensional multi-layer effect. You can look at debossing as the ... Read more

November 14, 2022|Tags: , , |
  • What not to do in direct mail advertising

The Do’s and Don’ts of Good Direct Mail Advertising- The Don’ts

As we talked about in the last post, direct mail advertising can be a powerful tool when done right. We went over what are things to do to ensure you have a successful direct mail campaign. Just as important is to know what not to do. Let’s go over the Don’ts of direct mail advertising. Don't fail to proofread or do quality control Typos seem to always be discovered when the first mailer is delivered, which is too late. So, take your time and proofread the content for formatting, grammar, and typos. Having more than one person look ... Read more

October 4, 2022|Tags: , , |
  • Direct Mail Advertising

The Do’s and Don’ts of Good Direct Mail Advertising- The Do’s

Having grown up in an increasingly paperless world the idea of printing on paper to put in people’s mailboxes seems crazy to the younger generation running businesses. The important thing to know going into direct mail advertising is that if you are going to do it then do it right and that is where TigerPress comes in. Direct mail advertising can be a powerful tool when used correctly. So, let’s go over things to do. Follow the 40/40/20 rule. Making a well-thought-out and comprehensive plan is going to be your best move. Start with a tried-and-true ... Read more

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