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How To Keep Your Packaging On Brand

What is package branding? Most products come packaged in a folding carton. They not only protect your products on the store shelves, during transit, and in storage, but they also give you a canvas for conveying your brand message. This is because folding cartons can be printed on using custom colors, textures, and finishes that best reflect the look and feel of your brand. Packaging branding is very important. Your product boxes are often the first and only thing that potential customers see before making a purchasing decision. That is why consistency across your brand is important because ... Read more

February 21, 2023|

Vector File vs Raster File

There are many things to take into consideration when working on a new print project. One of those things is the file type for your artwork. You will hear people from designers to printers saying they need vector files or that they can’t use the file you provided because it is raster. Do you not understand what they are asking for or saying? That is ok, the technical jargon can be a lot to understand and we are here to help. Vector: created using lines and coordinates Raster: created by many pixels making up the image There are ... Read more

January 24, 2023|Tags: , , , |
  • Example of packaging dieline

Dieline 101 for Packaging

When designing custom folding cartons the term “dieline” is something you will hear a lot. It may seem like a very technical term but it is fairly simple, yet crucial, to the production of your custom-printed boxes. So, what is a dieline? 3-dimensional folding cartons are formed out of 2-dimensional sheets. A dieline indicates how the flat sheet will be cut, perforated, folded, and glued in order to transform it into a 3D product. This dieline also provides the guide you will use to create the artwork to be printed on your folding cartons. This is what a ... Read more

December 21, 2022|Tags: , , |
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