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Does Direct Mail Marketing Still Work?

Yes, it does! The interest and hype around direct mail marketing ebbs and flows with time and technology, but it never goes away fully. That is because of its effectiveness. As of 2021 90% of direct mail gets open, which is significantly higher than the average email open rate. Emails and online advertising are great but can be ignored with spam filters and blockers that can’t be done with direct mail before they make it to the intended person. Direct mail marketing still has one of the highest ROIs in marketing. With personalized direct mail what starts as ... Read more

May 2, 2022|Tags: , |
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Branded Ordering Sites

Do you like the ease and convenience of online ordering combined with the personalized benefits of local shopping? Look no further, TigerPress has the right solution. Example of a Branded Ordering Site The growing popularity and ease of online ordering have led us to offer customized and private ordering sites for our valued clients. We can include all of your corporate requirements for ordering limits and budgets, we will seek authorization when appropriate and follow all your business guidelines. example of the multiple functions of a branded ordering site We offer to our customers ... Read more

April 4, 2022|
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Understanding Overs and Unders in the Print Industry

As a consumer, it can be valuable to know certain terms within the printing and packaging industry that can affect you.  An important term to understand if ‘overs and unders’.  On large production runs, printers must plan to produce more than your allotted order.  It’s a standard business practice for all printers, referred to as an industry standard. TigerPress limits the over-runs and under-runs to 10%.  Let’s use an example of 10,000 tea boxes.  If the 10% over-run and under-run it taken into account, your order can range anywhere from 9,000 to 11,000 tea boxes.  Don’t ... Read more

March 7, 2022|Tags: , |

The Do’s and Don’ts of Direct Mailing

Do’s Follow the 40/40/20 Rule The success of your direct mailing campaign is dependent upon three important factors- 40% of your success depends on the accuracy and effectiveness of your mailing list, another 40% depends on how compelling your offer is, and the remaining 20% will come from everything else (design, the copy/text of the mailing, the images you’ve chosen, delivery date and method, etc).   Focus on defining your audience If you are offering a limited-time discount on lawn fertilizer, all your potential customers are either home owners or renting a home. People who live in apartments ... Read more

February 14, 2022|

Advertise with Company Swag

 Twenty years ago, broadcast was king. Since then, there has been an explosion in the availability of information. From small businesses and non-profits to fortune 500’s, promotional products are a guaranteed way to make a positive impact. While promotional products shouldn’t be the whole advertising campaign they can yield a return on investment beyond most marketing strategies, and they provide a high amount of recall. Offering a guaranteed way to get your brand into the hands of your customers. Promotional products are an incredibly powerful marketing tool as they allow a brand to connect with consumers by engaging ... Read more

January 31, 2022|

Comparing Corrugated Cartons to Paperboard Cartons

 Whether your business sells online and ships to your customers or you have a brick and mortar store that your customer shops directly from you need to think about your packaging. Have you taken into consideration the different packaging needs you have? It is an important decision and we are here to help. Corrugated: Corrugated cartons, also known as master cartons, are used predominantly for the storage and shipment of products. Corrugated is comprised of 3 layers of paper; 2 liner boards and a fluted medium. This is what gives corrugated its strength. Different tests of paper and varying ... Read more

January 3, 2022|
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