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  • What not to do in direct mail advertising

The Do’s and Don’ts of Good Direct Mail Advertising- The Don’ts

As we talked about in the last post, direct mail advertising can be a powerful tool when done right. We went over what are things to do to ensure you have a successful direct mail campaign. Just as important is to know what not to do. Let’s go over the Don’ts of direct mail advertising. Don't fail to proofread or do quality control Typos seem to always be discovered when the first mailer is delivered, which is too late. So, take your time ... Read more

The Do’s and Don’ts of Good Direct Mail Advertising- The Don’ts2022-10-04T10:46:15-04:00
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Does Direct Mail Marketing Still Work?

Yes, it does! The interest and hype around direct mail marketing ebbs and flows with time and technology, but it never goes away fully. That is because of its effectiveness. As of 2021 90% of direct mail gets open, which is significantly higher than the average email open rate. Emails and online advertising are great but can be ignored with spam filters and blockers that can’t be done with direct mail before they make it to the intended person. Direct mail marketing still ... Read more

Does Direct Mail Marketing Still Work?2022-05-02T11:35:29-04:00
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