Part 4 of 4 We conclude our series by looking at how to attract and follow-up on show leads. The whole point of exhibiting is to generate leads. There is plenty that you can do before and after the show to increase the quantity and quality of the leads that you get. Don’t overlook these important steps. Step 1.   Plan For Promotion and Follow-up Pre-show Promotion. What will encourage your best prospects to attend the show and look for your booth? Don’t ... Read more

Part 3 of 4 TigerPress can help with your display, marketing collateral, branded clothing and promotional items. You should start planning as soon as you make the decision to exhibit at a show. We are here to help you succeed at your upcoming trade shows. Step 1. Anticipate What You Will Need Your Space. Determine what size of booth is appropriate to best reach potential buyers and is within your budget. Review the floorplan to choose the best locations for your booth ... Read more

 Part 2 of 4 Don’t underestimate the time that it takes to prepare for a successful exhibit. There are many details! The keys to a good start are assigning responsibilities, having a budget and early conversations with the show organizer and your vendors. Step 1.   Start Planning Early Assign Responsibilities. The first thing to consider is who will be responsible for planning. Who are the decision-makers? And who is the project manager? One detail-oriented person should be responsible for managing everything. This minimizes ... Read more

Part 1 of 4As conferences and trade shows begin to schedule in-person events take these critical steps to assure the best return on your investment of time and money. Then commit enough resources to assure outstanding results. This is the first article in a series that looks at these important steps. Step 1. Choose Which Shows to AttendYour staff and budgets are limited. Here’s how to choose shows that best fit your marketing goals.   Attendees: Who is your ideal audience? What shows do they ... Read more

TigerPress offers custom online stores for our fulfillment customers that expedite the ordering process and deploy easily to employees. While these customer storefronts have a variety of options, sometimes our customers need a completely custom solution. We call these custom solutions web services.Web services allow an external website or MIS system to communicate directly with our backend fulfillment system. The external website can be one owned by the customer or designed by TigerPress. Websites designed by TigerPress can be stand alone or embedded ... Read more

Safety is an important topic that may be taken for granted. Federal Food and Drug Administration (FDA) sets up guidelines to protect us in many aspects. What may be considered safe for one group of people may be harmful to another group. For example, items which will be used or played with by children may require different safety measures than those designed for adults.TigerPress provides a variety of services with regard to safety in the field of printing. Boxes that may come in ... Read more

The demand for secure printing (SP) is growing fast. The laws protecting personal information are getting more restrictive each year. SP requires procedures that ensure the protection of customers’ intellectual property and personal data, and it follows compliance guidelines for export regulations. This is not a cautionary measure; it is the law when printing confidential information belonging to or pertaining to a corporation or an individual. Examples of confidential information include personal information that may be protected by law such as medical or ... Read more