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How To Keep Your Packaging On Brand

What is package branding? Most products come packaged in a folding carton. They not only protect your products on the store shelves, during transit, and in storage, but they also give you a canvas for conveying your brand message. This is because folding cartons can be printed on using custom colors, textures, and finishes that best reflect the look and feel of your brand. Packaging branding is very important. Your product boxes are often the first and only thing that potential customers see ... Read more

How To Keep Your Packaging On Brand2023-02-21T09:54:31-05:00

Vector File vs Raster File

There are many things to take into consideration when working on a new print project. One of those things is the file type for your artwork. You will hear people from designers to printers saying they need vector files or that they can’t use the file you provided because it is raster. Do you not understand what they are asking for or saying? That is ok, the technical jargon can be a lot to understand and we are here to help. Vector: created ... Read more

Vector File vs Raster File2023-01-24T14:38:12-05:00
  • Example of packaging dieline

Dieline 101 for Packaging

When designing custom folding cartons the term “dieline” is something you will hear a lot. It may seem like a very technical term but it is fairly simple, yet crucial, to the production of your custom-printed boxes. So, what is a dieline? 3-dimensional folding cartons are formed out of 2-dimensional sheets. A dieline indicates how the flat sheet will be cut, perforated, folded, and glued in order to transform it into a 3D product. This dieline also provides the guide you will use ... Read more

Dieline 101 for Packaging2022-12-21T10:45:14-05:00
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Embossing and Debossing in the Printing World

Looking for a great way to add dimension and texture to your printing project? Embossing and debossing are the way to go. Embossing and debossing are both finishing processes that press designs or texts into a material creating a raised or indented silhouette on the artwork and adding dimension to any brand. Embossing can incorporate several die styles to achieve a unique effect. Round dies produce designs with rounded corners whereas flat dies to create straight edges. Beveled dies create a deep emboss ... Read more

Embossing and Debossing in the Printing World2022-11-14T10:33:13-05:00
  • What not to do in direct mail advertising

The Do’s and Don’ts of Good Direct Mail Advertising- The Don’ts

As we talked about in the last post, direct mail advertising can be a powerful tool when done right. We went over what are things to do to ensure you have a successful direct mail campaign. Just as important is to know what not to do. Let’s go over the Don’ts of direct mail advertising. Don't fail to proofread or do quality control Typos seem to always be discovered when the first mailer is delivered, which is too late. So, take your time ... Read more

The Do’s and Don’ts of Good Direct Mail Advertising- The Don’ts2022-10-04T10:46:15-04:00
  • Direct Mail Advertising

The Do’s and Don’ts of Good Direct Mail Advertising- The Do’s

Having grown up in an increasingly paperless world the idea of printing on paper to put in people’s mailboxes seems crazy to the younger generation running businesses. The important thing to know going into direct mail advertising is that if you are going to do it then do it right and that is where TigerPress comes in. Direct mail advertising can be a powerful tool when used correctly. So, let’s go over things to do. Follow the 40/40/20 rule. Making a ... Read more

The Do’s and Don’ts of Good Direct Mail Advertising- The Do’s2022-09-27T16:09:22-04:00
  • product boxes for food

Custom Printed Folding Cartons for the Food and Beverage Industry

TigerPress is the one-stop source with over 35 years of package printing experience. We offer beverage carriers, frozen food boxes, ice cream containers, and much more. We can make just about any type of folding carton for the food and beverage industry. The packaging for food and beverage is more than a pretty box on the shelf. The experience a customer has with your product is greatly influenced by the packaging. Questions to ask when creating the packaging for your food or beverage ... Read more

Custom Printed Folding Cartons for the Food and Beverage Industry2022-09-19T11:37:44-04:00

Short Run Book Printing: Hardcover VS Paperback

Book Printing Elements The Pages: Keeping the binding process in mind we suggest a margin of at least ¾” on the binding edge as well as a ½” margin at the top, bottom, and outside edge. This will ensure your content will be centered after the binding process. If any pages have backgrounds or images that go to the page edge you want to make sure to include a 1/8” bleed, so you don’t lose any important content. Also, the first page of ... Read more

Short Run Book Printing: Hardcover VS Paperback2022-08-26T14:47:13-04:00
  • Spot UV example

What is Spot UV and Why Use it?

There are many different specialty printing techniques to help make your products stand out, such as spot UV. What can spot UV be used on: Business cards Invitation Cards Brochures Flyers Postcards Card stocks Packaging Pocket folders Product Boxes Much More So, what is spot UV? Spot UV AKA spot gloss or spot varnish is not technically a printing technique but a method of coating on the printed product. It is a relatively simple process of applying. Ultra Violet (UV) to the paper ... Read more

What is Spot UV and Why Use it?2022-08-16T15:55:34-04:00
  • custom boxes printed

How Custom Printed Boxes Help Your Advertising

Packaging is more than just something to hold your products. Custom packaging can also create a memorable presentation and unboxing experience for customers. Presenting your products in beautiful custom printed packaging is a sure-fire way to impress and secure their brand loyalty. Be sure to get the maximum benefits from using custom printed packaging for your products to ensure you are not missing out on potential sales. There are just a few things needed to get your custom packaging project started. Choose your ... Read more

How Custom Printed Boxes Help Your Advertising2022-07-18T09:11:32-04:00
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