As a first physical touch point with the customer, your product’s packaging is an ambassador of your brand. It communicates its essence and plays a role in influencing purchasing decisions. Savvy businesses are leveraging custom packaging as a dynamic marketing tool to stand out on the shelves and online, increasing their return on investment (ROI). If you’re eager to use this to your advantage but aren’t sure if this is the next best step for your business, read on. Let’s delve into ... Read more

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