Blog
A Look into the Future of Print!
It is a popular myth that printing is on its way out and digital communication is going to replace it. Will printing disappear forever? I am not sure if anyone really believes that! Will printing become significantly less visible in our daily lives than it is today? It is unlikely. I would bet against digital communications replacing printing, the same as TV never replaced radio! Let’s glance at the future of digital communication and then see how printing would play a role in that environment.Digital communications are increasingly becoming part of our daily activities. We communicate via email ... Read more
Direct Mail Basics
Keeping up with the latest direct mail requirements can save postage costs and assure a smooth mailing process. The USPS makes changes to these requirements periodically. Postage is often higher than the printing cost itself. Working with a knowledgeable mailing house can be a great advantage in getting your message out on time and on budget. Planning should begin during the design phase. Your graphic artist should work closely with the mail house to create a piece that meets all USPS requirements. The designer can bring a mock up of the mailer to the post office and have ... Read more
Digital vs. Print!
Which is Better for the Environment? Most people are under the impression that digital has no negative or noticeable impact on the environment! This is not true, nor is it true that printing has destroyed most forests around the world. This is a much larger and deeper discussion than would fit into a one page article. However, we can discuss a few topics which you may not have known about, or you may not have considered in the past. Have you read about how much power it takes to energize the search engines, and where this power ... Read more
