Blog
It’s All About the Value
The future of print varies widely depending on who you ask. Some industry experts are very optimistic and expect a revitalization as people come back to print for its power to get their message noticed everywhere from the mailbox to the retail aisle. While others see a potential in specialty services such as personalized direct mail and promotion because it delivers a unique value. The general public wants to know, is print passé?Common sense suggests that the future of print would be determined by the value it presents and the ability of the printers to communicate such value ... Read more
Direct Mail is Back!
Have you noticed more promotional mailers in your mailbox lately? More and more successful businesses are realizing that the direct mail campaign is still the most effective way of communicating their message to the consumer. As the popularity of email and social media marketing grew in last decade, the use of direct mail declined rapidly. Direct mail was considered out of fashion and a thing of the past. It was considered too expensive, time consuming and less effective than online marketing. Today, things are changing! Marketing research shows direct mail is an integral part of all successful marketing ... Read more
Let the Good Times Roll …. Get More for Your Money
If you are a regular print buyer and would like to know when you can get a bargain on printing, this article is for you. Black Friday and Cyber Monday are perfect days to kick off a shopping season, and this article will help you get the most out of your print budget and help you plan a time line. With printing, timing is everything!Printing presses are large and expensive machinery which need to run around the clock to pay for their keep. Most commercial printers run at least two shifts during the week and additional shifts on ... Read more
How to Create Effective Printed Marketing Materials
Printed Marketing materials usually create the first impression a potential client sees. With the fast pace of business, it is difficult to get appointments and make presentations in front of clients. It is very important that your marketing materials represent you well in your absence. The key to an effective marketing campaign is to clearly define its purpose and the audience it’s intended for. Your message needs to be simple and straight-forward. Keep your message short and to the point; the more you try to say, the less they will remember. There are three major elements of any ... Read more
What is 3D Printing?
Perhaps you’ve heard of three-dimensional (3D) printing, but are not sure what it really is. It is a process of creating or duplicating a three dimensional object by attaching thin layers of material together. 3D printing is also called “additive manufacturing,” which is a more accurate name for it. This emerging technology can use over 100 different materials to manufacture a 3D object. Most of the common materials are plastic, metal, and nylon.3D printing was originally developed for the space program. Today, many companies are testing the possibilities. Currently there are many different 3D printers on the market. ... Read more
Binding Options for your Project!
Choosing the best option for binding your project can be determined by the way the job is printed. This will vary depending on whether it prints digital or offset. The type of binding is usually selected based on the function and requirements of the document, the size, the number of pages it will contain, and your printing budget. Some of the most common bindings include saddle bind, perfect bind, spiral or wire bind, wire-o, and hard case bind.The saddle bind is an economical option for magazines or booklets, up to 96 pages plus a cover. As the number ... Read more
