Yes, it does! The interest and hype around direct mail marketing ebbs and flows with time and technology, but it never goes away fully. That is because of its effectiveness. As of 2021 90% of direct mail gets open, which is significantly higher than the average email open rate. Emails and online advertising are great but can be ignored with spam filters and blockers that can’t be done with direct mail before they make it to the intended person. Direct mail marketing still ... Read more