Yes, it does! The interest and hype around direct mail marketing ebbs and flows with time and technology, but it never goes away fully. That is because of its effectiveness. As of 2021 90% of direct mail gets open, which is significantly higher than the average email open rate. Emails and online advertising are great but can be ignored with spam filters and blockers that can’t be done with direct mail before they make it to the intended person. Direct mail marketing still has one of the highest ROIs in marketing. With personalized direct mail what starts as B2B marketing turns to B2C and even C2C.
Put Direct Mail Marketing Into Action:
Build Brand Loyalty:
Welcome new customers and recognize milestones of long-term customers.
Reinforce Email Offers:
Pair a personalized direct mail piece with a digital marketing campaign to stay on the top of their minds.
Re-target and re-engage:
Grab the attention of, and reconnect with customers who have stopped opening emails or haven’t purchased from you in a while.
Connect On A Meaningful Level:
Acknowledge customer anniversaries, birthdays, holidays, and more with personalized offers that resonate with their demographics.
Customize Special Offers:
Cross-sell, up-sell, or send reminders to renew a service or product.
We create, print and deliver effective direct mail campaigns to help you and your business connect with your customers. Don’t overspend on your marketing campaign and use our convenient online ordering system to save on time, money and headaches. Learn more!