In a world where first impressions are paramount, the packaging of a product can be the deciding factor for a potential customer. The right packaging ensures a product’s safety and communicates a brand’s story, aesthetic, and values.
However, not all packaging print vendors are created equal. Some may offer superior quality and service, while others may leave clients grappling with missed deadlines, unmet expectations, and sub-par print quality. Identifying the signs that you need a new packaging print vendor can maintain your brand’s reputation and ensure customer satisfaction.
Your Orders Are Always Late, or There’s a Long Turnaround Time
If you find yourself repeatedly tracking your orders, anxiously watching the calendar, or apologizing to customers for late deliveries, there’s a glaring problem with your vendor’s punctuality. A reliable packaging print vendor should consistently deliver your orders on time.
An unusually long turnaround time not only hampers your schedule but can also lead to lost business opportunities. In today’s fast-paced market, where consumers expect quick services, delayed deliveries can negatively impact your brand’s credibility and customer loyalty.
The Quality of Their Product Is Poor, or the Colors Are Inaccurate
Quality and accuracy in color are the lifeblood of effective packaging. If you’re noticing a drop in quality, or the colors on your packaging don’t match your specified Pantone codes, it’s a telltale sign that your vendor is falling short.
Packaging is a visual representation of your brand, and inconsistent or low-quality prints can undermine your brand’s image. Customers who see blurry images, off colors, or poor material may associate these shortcomings with your products, putting your reputation at risk. It’s essential to work with a vendor who can deliver high-quality prints that accurately reflect your brand’s aesthetic and uphold your standards.
They Have Poor Overall Communication With You
Effective communication is the backbone of any successful business relationship, particularly when it comes to your packaging print vendor. If they’re consistently unresponsive, unclear, or indifferent to your questions and concerns, it points to deeper professionalism and customer service issues.
Timely and transparent communication streamlines the production process and fosters trust and confidence in your working relationship. You need a vendor who respects your time, understands your brand vision, and is committed to delivering exceptional service. If your current vendor is falling short in this area, it’s time to consider a change.
Your Vendor Lacks Creativity in Developing New Designs and Ideas for Packaging
A vendor that delivers without contributing ideas or pushing creative boundaries is a clear red flag in the dynamic and competitive market. Packaging acts as a protective casing for your product and a visual narrative of your brand.
A great packaging print vendor should be a source of inspiration, coming up with avant-garde designs and suggesting improvements that could enhance the appeal and functionality of your packaging. If your current vendor lacks this creative spark and fails to bring new ideas to the table, it could signal that it’s time to seek a more innovative and collaborative partner.
Now that you know the telltale signs that you need a new packaging print vendor, let Tigerpress meet all your expectations. We offer top-of-the-line customer service, innovative ideas, and packing printing services, and we will do everything we can to help your product stand out.